Brand Identity
Campaign Design
Art Direction
Print & Digital Assets

Bonhams US
2024 - 2025

Finer Things

I led branding, graphic design, and creative direction for Finer Things, a bi-annual campaign featuring 10 curated auctions across US salerooms. The December 2024 debut showcased jewelry, designer fashion and handbags, fine watches, modern design, and artwork—featuring luxury houses including Bvlgari, Bottega Veneta, Alaïa, Tiffany & Co., Rolex, and Lalanne.

The campaign positioned heirlooms as aspirational pieces for the modern collector, bridging heritage and contemporary taste. Following its successful US launch, Finer Things expanded globally in 2025, with seasonal summer and winter iterations becoming a signature Bonhams collecting experience.

Mei Levenson

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