Mei Levenson
Design DirectorPortfolio
Art Direction
Proposal Design
Print & Digital Assets
Exhibition Design
2025
THE GENE HACKMAN COLLECTION
I developed the complete visual identity for the three-part auction for The Gene Hackman Collection, honoring his dual legacy as a Hollywood icon and art collector. I designed the campaign logo, art directed hero imagery, created the proposal presentation, and produced integrated print and digital assets across all touchpoints.
The creative strategy delivered exceptional results: $3 million total sales with 100% of 400+ lots sold and over 76% of lots surpassing estimates. The visual identity successfully unified fine art masterpieces with personal memorabilia, creating a cohesive collector experience that drove outstanding market performance.